From time to time, I will highlight a hidden (or not so hidden) gem in public relations that can make your life a little easier. This might be a resource, a tool, a project, a person or an organization that offers something we can learn from and perhaps apply to our own work.
If you’ve come across a hidden gem in public relations, please share it with me. I might select it to profile here.
May 2020
The PESO model, which Jenny Dietrich developed, is a strategy that describes the integration of paid, earned, shared, and owned media to deliver integrated marketing programs, extend reach, and establish brands as leaders within their industry.